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Module 5: Marketing and Recruitment Strategy

Description
Learn the fundamentals of developing a recruitment strategy, the role of education agents, how to optimise the use of digital recruitment channels and how to better engage and convert prospects.
Web Desc

International education is predicted to be among the fastest growing sectors globally, which makes the operating environment both highly competitive and complex. Australian education providers compete at a national level and an international level to secure students from around the globe.

Marketers are required to keep up with new technologies and the changing expectations of a highly tech-savvy target audience. In this environment, a well-planned, targeted and agile marketing strategy is vital. Aligning your marketing and recruitment strategies is more important than ever to improve conversion rates and enrolment numbers.

This module outlines some of the core components of an integrated marketing and recruitment strategy and the key channels to consider as part of your marketing and recruitment plan.

By completing this module, you will better understand:

  • the fundamentals of developing a recruitment strategy
  • the role of education agents in marketing and recruitment
  • how to optimise the use of digital recruitment channels
  • how to better engage and convert prospects
  • the role of alumni in the recruitment process
  • future trends in marketing and recruitments.
Target audience

This module is aimed at international marketing and communications professionals, and regional recruitment managers and coordinators. It may also appeal to education agents and partners.

Learning tasks
  • Task 1: Developing a strategy
    Read and reflect (3 questions; 200 words)

  • Task 2: The role of education agents
    Reflective task (200 words)

  • Task 3: Optimising digital recruitment channels
    Contribution to online forum discussion

  • Task 4: Engaging and converting prospects
    Reflective task (200 words)

  • Task 5: The role of alumni
    Contribution to online forum discussion

  • Task 6: Future trends in marketing and recruitment
    Reflective task (200 words).

Learning tasks will be assessed as satisfactory or not satisfactory. Successful completion of all tasks will earn you a digital credential for this online module.

Digital credential

Once you have successfully completed the module, IEAA will issue a digital credential via Credly’s Acclaim platform. Your digital credentials can be easily displayed, verified and shared online – whether it’s your resume, online or social media (LinkedIn, Twitter, Facebook).

If you have any questions, contact us at [email protected].

Type Member Non-Member 

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$195
$280

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By completing this module, you will earn 200 Fellowship Points.

How to Register

Follow these steps to register yourself for this module.

  1. Login to your IEAA Account or create a new account
  2. Select 'Register Myself'
  3. Proceed to checkout
  4. One completion of your registration, you will receive details on how to access the online learning module.
 

Module 5: Marketing and Recruitment Strategy

Learn the fundamentals of developing a recruitment strategy, the role of education agents, how to optimise the use of digital recruitment channels and how to better engage and convert prospects.

International education is predicted to be among the fastest growing sectors globally, which makes the operating environment both highly competitive and complex. Australian education providers compete at a national level and an international level to secure students from around the globe.

Marketers are required to keep up with new technologies and the changing expectations of a highly tech-savvy target audience. In this environment, a well-planned, targeted and agile marketing strategy is vital. Aligning your marketing and recruitment strategies is more important than ever to improve conversion rates and enrolment numbers.

This module outlines some of the core components of an integrated marketing and recruitment strategy and the key channels to consider as part of your marketing and recruitment plan.

By completing this module, you will better understand:

  • the fundamentals of developing a recruitment strategy
  • the role of education agents in marketing and recruitment
  • how to optimise the use of digital recruitment channels
  • how to better engage and convert prospects
  • the role of alumni in the recruitment process
  • future trends in marketing and recruitments.
Target audience

This module is aimed at international marketing and communications professionals, and regional recruitment managers and coordinators. It may also appeal to education agents and partners.

Learning tasks
  • Task 1: Developing a strategy
    Read and reflect (3 questions; 200 words)

  • Task 2: The role of education agents
    Reflective task (200 words)

  • Task 3: Optimising digital recruitment channels
    Contribution to online forum discussion

  • Task 4: Engaging and converting prospects
    Reflective task (200 words)

  • Task 5: The role of alumni
    Contribution to online forum discussion

  • Task 6: Future trends in marketing and recruitment
    Reflective task (200 words).

Learning tasks will be assessed as satisfactory or not satisfactory. Successful completion of all tasks will earn you a digital credential for this online module.

Digital credential

Once you have successfully completed the module, IEAA will issue a digital credential via Credly’s Acclaim platform. Your digital credentials can be easily displayed, verified and shared online – whether it’s your resume, online or social media (LinkedIn, Twitter, Facebook).

If you have any questions, contact us at [email protected].

When
15/02/2024 - 31/12/2050
Sign in or create an account to register Last day to register is 31/12/2050