Module 5: Marketing and Recruitment Strategy

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Module 5: Marketing and Recruitment Strategy

Description
Learn the fundamentals of developing a recruitment strategy, the role of education agents, how to optimise the use of digital recruitment channels and how to better engage and convert prospects.

Web Desc
International education is predicted to be among the fastest growing sectors globally, which makes the operating environment both highly competitive and complex. Australian education providers compete at a national level and an international level to secure students from around the globe. Marketers are required to keep up with new technologies and the changing expectations of a highly tech-savvy target audience. In this environment, a well-planned, targeted and agile marketing strategy is vital. Aligning your marketing and recruitment strategies is more important than ever to improve conversion rates and enrolment numbers. This module outlines some of the core components of an integrated marketing and recruitment strategy and the key channels to consider as part of your marketing and recruitment plan. By completing this module, you will better understand: the fundamentals of developing a recruitment strategy the role of education agents in marketing and recruitment how to optimise the use of digital recruitment channels how to better engage and convert prospects the role of alumni in the recruitment process future trends in marketing and recruitments. Target audience This module is aimed at international marketing and communications professionals, and regional recruitment managers and coordinators. It may also appeal to education agents and partners. Learning tasks Task 1: Developing a strategy Read and reflect (3 questions; 200 words) Task 2: The role of education agents Reflective task (200 words) Task 3: Optimising digital recruitment channels Contribution to online forum discussion Task 4: Engaging and converting prospects Reflective task (200 words) Task 5: The role of alumni Contribution to online forum discussion Task 6: Future trends in marketing and recruitment Reflective task (200 words). Learning tasks will be assessed as satisfactory or not satisfactory. Successful completion of all tasks will earn you a digital credential for this online module. Digital credential Once you have successfully completed the module, IEAA will issue a digital credential via Credly’s Acclaim platform. Your digital credentials can be easily displayed, verified and shared online – whether it’s your resume, online or social media (LinkedIn, Twitter, Facebook). If you have any questions, contact us at [email protected].

Web Desc

International education is predicted to be among the fastest growing sectors globally, which makes the operating environment both highly competitive and complex. Australian education providers compete at a national level and an international level to secure students from around the globe.

Marketers are required to keep up with new technologies and the changing expectations of a highly tech-savvy target audience. In this environment, a well-planned, targeted and agile marketing strategy is vital. Aligning your marketing and recruitment strategies is more important than ever to improve conversion rates and enrolment numbers.

This module outlines some of the core components of an integrated marketing and recruitment strategy and the key channels to consider as part of your marketing and recruitment plan.

By completing this module, you will better understand:

the fundamentals of developing a recruitment strategy
the role of education agents in marketing and recruitment
how to optimise the use of digital recruitment channels
how to better engage and convert prospects
the role of alumni in the recruitment process
future trends in marketing and recruitments.

Target audience

This module is aimed at international marketing and communications professionals, and regional recruitment managers and coordinators. It may also appeal to education agents and partners.

Learning tasks

Task 1: Developing a strategy
Read and reflect (3 questions; 200 words)
Task 2: The role of education agents
Reflective task (200 words)
Task 3: Optimising digital recruitment channels
Contribution to online forum discussion
Task 4: Engaging and converting prospects
Reflective task (200 words)
Task 5: The role of alumni
Contribution to online forum discussion
Task 6: Future trends in marketing and recruitment
Reflective task (200 words).

Learning tasks will be assessed as satisfactory or not satisfactory. Successful completion of all tasks will earn you a digital credential for this online module.

Digital credential

Once you have successfully completed the module, IEAA will issue a digital credential via Credly’s Acclaim platform. Your digital credentials can be easily displayed, verified and shared online – whether it’s your resume, online or social media (LinkedIn, Twitter, Facebook).

If you have any questions, contact us at [email protected].

Type

Member

Non-Member

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Once enrolled, you can access your course module by logging in to the IEAA Online Learning Centre.

By completing this module, you will earn 200 Fellowship Points.

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One completion of your registration, you will receive details on how to access the online learning module.