Expr1

IEAA Marketing and Recruitment Forum 2024

The Balance Between Bytes and Beings
05 Jun 2024 - 06 Jun 2024, Spring Hill
Description
Marketing and recruitment is constantly evolving in international education. From wild leaps in technology and online education, to competing study destinations around the globe, the challenges we face are many and varied.
Web Desc

The unprecedented times across recent years in the international education sector have highlighted the significance of leveraging technology's potential while also emphasizing the indispensable value of in-person interactions for effective marketing and recruitment strategies.

The IEAA Marketing and Recruitment forum will focus on finding the balance between bytes and beings and how to utilise technology for efficient communication and data-driven decision-making, while ensuring that human interaction remains at the forefront of recruitment efforts.

Program

Wednesday 5 June 9:30am - 6:30pm AEST

9:30am 

Opening
Peline Tan, Samantha Milton, and Rustico Dulguime

  Keynote
  Session 1: Actionable insights using the latest QS data
Jeron Prinsen
10:45am Morning Tea 
  Early intervention - using technology to uplift student recruitment conversion – a data-driven Case Study by ACU and Successful Graduate
Bronwyn Bartsch and Gordon Scott
  Online and In-Country - have your cake and eat it too!
Rebecca Bendall, Chris Bandy, Tracey O'Halloran
12:30pm  Lunch 
  Debate: Bytes VS Beings
Michael Barnes, Wilson Msiska, and Joanna Tan
  Workshop - Global Classrooms:  Beyond Borders
Peline Tan
3:00pm  Afternoon tea 
  Directors Panel- Insights into Managing People and Strategies with Bytes and Beings
Jogvan Klein Andrew Gabriel, Woendi Hampton, lisa Cowan and Brendon Lutwyche
  Closing comments
Peline Tan, Samantha Milton, and Rustico Dulguime
5:00pm  Networking drinks 

 

Thursday 6 June 9:15am - 4:00pm AEST

9:15am  Opening
Peline Tan, Samantha Milton, and Rustico Dulguime
  Actual (Human) Intelligence Versus Artificial Intelligence - How AI is being leveraged by humans in the education sector
Bosco Anthony and Martin Lock
  The Student Element
Chamalee Karunanayake and Kirsty O'Sullivan
11:00am  Morning Tea 
  Harnessing AI and efficiencies in admissions to optimise student recruitment outcomes
Hayley McNeel and Erin Jomartz
  Admissions Panel
12:45pm  Lunch 
  To lead or not to lead. The role of study bodies in creating connections in a digital-human landscape
Andrew Houey and Jennine Tax
  Workshop with Marketing Cube - Global Classrooms: Beyond Bites and Beings
Peline Tan
  Core Learnings and Takeaways
Peline Tan, Samantha Milton, and Rustico Dulguime
 4:00pm Event concludes

 

Audience

The Forum will prove useful for:

  • Marketing and Recruitment staff in International Education
  • Regional recruitment managers, coordinators and officers
  • Business intelligence managers and officers
  • Education agents and partners
  • Business development professionals
  • Senior staff responsible for setting strategic and operational objectives
  • Destination brand promoters and marketers

Outcomes

Forum participants will come away with a better understanding of:

  • Current best practices in AI, data and tech innovation to transform recruitment, refine strategy, boost engagement and optimise pipeline management.
  • Tech's role in enhancing human capability to future-proof our teams and practices.
  • Important student needs and understand intervention strategies across the student lifecycle to support your value proposition.
  • Maximising the interface between the content, staff and students to shape reputation and bridge perception and reality gaps across the enrolment journey.

 

Accommodation discount

Discounted rooms are available at Hotel Grand Chancellor Brisbane. Click on the following link to book rooms with discount already applied. 

Alternatively, book direct through the hotel website and enter in the discount code IEAA06. Select the Code type Rate Access/Corporate

Hotel Grand Chancellor Booking Link

 


 

This event is led by IEAA ’s Marketing and Recruitment Network supported by ETS TOEFL

Type Member Non-Member 

Expr1
2 Day Ticket
63 Remaining
$450
$660
1 Day Ticket
23 Remaining
$330
$460

Login and register yourself and any guests.

Register Now

Expr1
Hotel Grand Chancellor Brisbane
23 Leichhardt St
Spring Hill
05 Jun 2024 - 06 Jun 2024
200
You can earn up to 200 fellowship points.
Expr1
 

Event Speakers

Event speaker details will be updated as they are confirmed.
Expr1
Bosco Anthony

Chief Brand Officer
GLOBAL REV GEN

Bosco Anthony is the Chief Brand Officer for Global Rev Gen (GRG), an internationally recognised progressive and fully integrated agency collective and consultancy specialised in the education sector. GRG recently brought to market a world's first AI technology innovation that empowers intelligent reporting in creative performance media. Bosco is a seasoned digital strategist, disruptive storyteller, marketing futurist, and international speaker with a background in design thinking and digital growth.

Chris Bandy

Executive Director - Australia and New Zealand
Acumen (Sannam S4)

Chris has over 12 years of experience, with extensive exposure in government and international education sectors. Most recently, Chris was the Investment and Trade Commissioner of South Asia and the Middle East, and Director at Invest and Trade for The Government of Western Australia. He has represented the Australian Trade and Investment Commission (Austrade) and Department of Foreign Affairs and Trade as a Diplomat / Trade and Investment Commissioner in Indonesia. Prior to working at Austrade, Chris was Regional Manager for the Middle East, South Asia and Africa at UNSW Australia, where he oversaw UNSW’s expansion into West Africa and maintained engagement with UNSW’s network of partners across his regions. Chris has a Bachelor’s Degree in Asian Studies (Indonesian) and a Bachelor’s Degree in Journalism from Curtin University and speaks fluent Bahasa Indonesia.

Bronwyn Bartsch, IEAA-F

Director Global Engagement
Australian Catholic University (ACU)

Bronwyn Bartsch currently holds the role of Director Global Engagement at ACU. With responsibility for the implementation of global strategies, international partnerships and international operations, Bronwyn has substantial experience in managing offshore teaching partnerships, international relationships, study abroad programs and managing large multi-function international offices. With over 15 years of experience in international education at three Australian universities, along with previous finance and agribusiness trading sector experience, Bronwyn has worked with many different sectors, always with a focus on partnerships to achieve outcomes. She has also previously held the Deputy Chair and Treasurer for AUIDF.

Rebecca Bendall, IEAA-AF

Director, Partnership Development ANZ
Acumen (Sannam S4)

Rebecca Bendall is the Director, Partnership Development for Acumen and has 12+ years in international education. Previously, she was the Director, International Business Development at Torrens Global Education, spearheading global recruitment initiatives and tech enhancements. Her expertise encompasses business development, strategy, operations, marketing, and project management at Monash and Urbanest. Rebecca's leadership extends to roles in industry associations like SAA and IEAA (past board member).

Andrew Houey

Digital and Insights Manager
StudyAdelaide

Andrew Houey was the Director, International Marketing with StudyAdelaide for six years. At the start of 2023, he transitioned to a part-time role to balance family commitments with work. Prior to joining StudyAdelaide, he was a Director of Sales & Marketing with AccorHotels and has an extensive background in the tourism, hospitality and events sector. During his time at StudyAdelaide he has driven its digital transformation and implemented a wide range of award-winning marketing initiatives.

Erin Jomartz

Manager, International Projects and Business Analysis
University of South Australia

Erin is the Manager: International Projects and Business Analysis at the University of South Australia (UniSA), responsible for undertaking research and providing high level business analysis to support UniSA International operations. Erin holds a degree in International Relations and has over 10 years of experience in the tertiary education sector in both the UK and Australia, having worked in a variety of different roles at the University of Bristol, University of London and UniSA, including International Recruitment for the Sub-Continent, Middle East and Africa region, Coordinator: International Admissions, and Research Administration.

Chamalee Karunanayake

Head of Customer Success
Social Garden

Chamalee is an accomplished marketing professional with a wealth of experience in the tertiary education sector. With more than six years of experience in various roles within the university sector, Chamalee has developed a deep understanding of the industry and a proven track record of developing successful digital marketing campaigns. In Chamalee’s role as Head of Customer Success at Student Garden, she works with EDU clients in developing their student recruitment and retention strategies.

Jogvan Klein

Director, Future Students
University of Queensland (UQ)

Jogvan Klein is the Director, Future Students at The University of Queensland (UQ) where he leads the University’s global student recruitment activities. Prior to joining UQ in June 2023, Jogvan was the Director, International Recruitment at Swinburne University of Technology, Director, International at RMIT University Vietnam and previously held senior positions at RMIT University and La Trobe University. Jogvan is the current Chair of the Australian Universities International Directors Forum (AUIDF), a national membership-based organisation of Australian international university leaders and the immediate past Chair of the Victorian Universities International Forum (VUIF).

Martin Lock

A/ Director, International Business
DE International, Queensland Government

Martin Lock is Assistant Director, International Business for Department of Education, Queensland Government

Brendon Lutwyche

Associate Director, Future Students International
Australian National University (ANU)

Brendon is the Associate Director Future Students International at the Australian National University with oversight for the universities international recruitment, agent management, sponsor and stakeholder engagement portfolio. Prior to this role he worked in several positions at the University of Queensland in the areas of international strategy, partnerships, recruitment and marketing, admissions, international development, and administration. He has represented the sector on the Australia China Business Council Queensland Branch Education Working Group, has taught English in Japan, and has more than twenty-three years’ experience in the international education sector. He holds a BArts (Modern Asian Studies) from Griffith University and a GradCert Executive Leadership from the University of Queensland.

Hayley McNeel, IEAA-AF

Deputy Director, Griffith International
Griffith University

Hayley McNeel is Deputy Director, Griffith International, with 20 years’ experience in higher education and the public sector. At Griffith, Hayley leads geographically dispersed teams covering international admissions, compliance and finance, whilst also supporting the broader Griffith International objectives. Prior to her appointment at Griffith, Hayley led and managed regional engagement, marketing, recruitment, student mobility, scholarships and partnerships at several Australian universities, covering the broad remits of South and Southeast Asia, the Americas, Europe, Middle East, Africa and the Pacific. She is an experienced international education practitioner, holding Associate Fellow status with the International Education Association of Australia, and academic qualifications in commerce, international business, and international relations.Hayley McNeel is Deputy Director, Griffith International, with 20 years’ experience in higher education and the public sector. At Griffith, Hayley leads geographically dispersed teams covering international admissions, compliance and finance, whilst also supporting the broader Griffith International objectives. Prior to her appointment at Griffith, Hayley led and managed regional engagement, marketing, recruitment, student mobility, scholarships and partnerships at several Australian universities, covering the broad remits of South and Southeast Asia, the Americas, Europe, Middle East, Africa and the Pacific. She is an experienced international education practitioner, holding Associate Fellow status with the International Education Association of Australia, and academic qualifications in commerce, international business, and international relations.

Tracey O'Halloran

Managing Director
AEAS

Tracey has been involved in the international education industry through AEAS for over 25 years. She is a registered psychologist in Australia, a Member of the Australian Psychological Society (MAPS) and holds a Graduate Diploma in Adolescent and Child Psychology from the University of Melbourne and a Bachelor of Arts and a Bachelor of Social Work, both from Monash University. Tracey become Managing Director at AEAS in 2009, and over the past 15 years, has focussed on business development and growth.

Kirsty O'Sullivan

Customer Success Manager, APAC Region
The Ambassador Platform

Kirsty O'Sullivan is an experienced Customer Success Manager with over 10 years of experience in Marketing and a deep passion for higher education. Drawing from her experience collaborating with institutions in Australia and New Zealand, coupled with her enthusiasm for understanding student needs and facilitating peer connections, Kirsty excels as both a speaker and host.

Jeroen Prinsen

Executive Director APAC
QS Quacquarelli Symonds (Australia) Pty Ltd

Jeroen Prinsen is the Executive Director for the Asia Pacific region at QS Quacquarelli Symonds, the world leaders in higher education insights, advisory and services. He is an experienced sector expert and regularly presents at international conferences including APAIE and the QS Higher Ed Summit: APAC. Jeroen works across the QS portfolio to ensure customers achieve their strategic goals on a global scale.

Gordon Scott, IEAA-SF

Managing Director
Successful Graduate Pty Ltd

Gordon is an international market expert, speaks English and Indonesian, and offers assistance to education providers and government agencies with an international education agenda across the Asia Pacific region. Gordon launched the award winning Study Brisbane initiative in 2009 and created his new company Successful Graduate Pty Ltd in June 2011.

Joanna Tan

Manager, Conversion & Engagement (International)
University of Wollongong

Joanna is the Manager, Conversion & Engagement (International) at University of Wollongong.

Jennine Tax

Acting CEO
Study Gold Coast

Jennine Tax is Acting CEO of Study Gold Coast. Prior to joining Study Gold Coast Jennine predominantly worked in Management Consulting. More recently, Jennine led the Management Consulting offering at KPMG on the Gold Coast. Jennine’s work experience has centered mainly around strategic planning, business improvement, project management and stakeholder engagement. In addition to 10 years working at KPMG in the Management Consulting Division, Jennine has held senior roles at HSBC and ABN AMRO banks. She has worked overseas in Japan, UK, the Netherlands, India and China.

Register for this Event

Register yourself or a group for this event then when you are ready to complete your registration select proceed to checkout. See more information on registering for an event below or contact IEAA for assistance.

IEAA Marketing and Recruitment Forum 2024

Marketing and recruitment is constantly evolving in international education. From wild leaps in technology and online education, to competing study destinations around the globe, the challenges we face are many and varied.

The unprecedented times across recent years in the international education sector have highlighted the significance of leveraging technology's potential while also emphasizing the indispensable value of in-person interactions for effective marketing and recruitment strategies.

The IEAA Marketing and Recruitment forum will focus on finding the balance between bytes and beings and how to utilise technology for efficient communication and data-driven decision-making, while ensuring that human interaction remains at the forefront of recruitment efforts.

Program

Wednesday 5 June 9:30am - 6:30pm AEST

9:30am 

Opening
Peline Tan, Samantha Milton, and Rustico Dulguime

  Keynote
  Session 1: Actionable insights using the latest QS data
Jeron Prinsen
10:45am Morning Tea 
  Early intervention - using technology to uplift student recruitment conversion – a data-driven Case Study by ACU and Successful Graduate
Bronwyn Bartsch and Gordon Scott
  Online and In-Country - have your cake and eat it too!
Rebecca Bendall, Chris Bandy, Tracey O'Halloran
12:30pm  Lunch 
  Debate: Bytes VS Beings
Michael Barnes, Wilson Msiska, and Joanna Tan
  Workshop - Global Classrooms:  Beyond Borders
Peline Tan
3:00pm  Afternoon tea 
  Directors Panel- Insights into Managing People and Strategies with Bytes and Beings
Jogvan Klein Andrew Gabriel, Woendi Hampton, lisa Cowan and Brendon Lutwyche
  Closing comments
Peline Tan, Samantha Milton, and Rustico Dulguime
5:00pm  Networking drinks 

 

Thursday 6 June 9:15am - 4:00pm AEST

9:15am  Opening
Peline Tan, Samantha Milton, and Rustico Dulguime
  Actual (Human) Intelligence Versus Artificial Intelligence - How AI is being leveraged by humans in the education sector
Bosco Anthony and Martin Lock
  The Student Element
Chamalee Karunanayake and Kirsty O'Sullivan
11:00am  Morning Tea 
  Harnessing AI and efficiencies in admissions to optimise student recruitment outcomes
Hayley McNeel and Erin Jomartz
  Admissions Panel
12:45pm  Lunch 
  To lead or not to lead. The role of study bodies in creating connections in a digital-human landscape
Andrew Houey and Jennine Tax
  Workshop with Marketing Cube - Global Classrooms: Beyond Bites and Beings
Peline Tan
  Core Learnings and Takeaways
Peline Tan, Samantha Milton, and Rustico Dulguime
 4:00pm Event concludes

 

Audience

The Forum will prove useful for:

  • Marketing and Recruitment staff in International Education
  • Regional recruitment managers, coordinators and officers
  • Business intelligence managers and officers
  • Education agents and partners
  • Business development professionals
  • Senior staff responsible for setting strategic and operational objectives
  • Destination brand promoters and marketers

Outcomes

Forum participants will come away with a better understanding of:

  • Current best practices in AI, data and tech innovation to transform recruitment, refine strategy, boost engagement and optimise pipeline management.
  • Tech's role in enhancing human capability to future-proof our teams and practices.
  • Important student needs and understand intervention strategies across the student lifecycle to support your value proposition.
  • Maximising the interface between the content, staff and students to shape reputation and bridge perception and reality gaps across the enrolment journey.

 

Accommodation discount

Discounted rooms are available at Hotel Grand Chancellor Brisbane. Click on the following link to book rooms with discount already applied. 

Alternatively, book direct through the hotel website and enter in the discount code IEAA06. Select the Code type Rate Access/Corporate

Hotel Grand Chancellor Booking Link

 


 

This event is led by IEAA ’s Marketing and Recruitment Network supported by ETS TOEFL

When
5/06/2024 9:30 AM - 6/06/2024 4:00 PM
E. Australia Standard Time
Where
Hotel Grand Chancellor Brisbane 23 Leichhardt St Spring Hill, QLD 4000 AUSTRALIA
Sign in or create an account to register Registration ends 29/05/2024 5:00 PM
E. Australia Standard Time
 

Individual Registration

To register for an IEAA event, you first need to either sign in to your account, or create a new account using the links just below the registration button.

Once you are logged in you need to:

  1. Select 'register yourself'.
  2. Choose the registration option (if there are more than one).
  3. Add any dietary or accessibility requirements (in person events only).
  4. Proceed to checkout to complete your registration.

Group Registration

To register a group, you first need to either sign in to your account, or create a new account using the links just below the registration button.

Once you are logged in you need to:

  1. Register yourself (following the individual registration steps).
  2. Choose another person Register additional people from your organisation by selecting register someone else.
  3. Select 'Register Someone Else' to add another person from your organisation.
  4. Enter the name in the search field and select.
  5. Select 'Save' to add them to your registration.
  6. Choose the registration options for each individual.
  7. Repeat for additional people.
  8. Proceed to checkout to complete your registration.